Executive Summary

The IU Wellness marketing project aims to promote awareness of free sexual health screenings among students at IU Indianapolis. The initiative is designed to address a critical need for accessible healthcare resources while fostering a culture of wellness and proactive health management within the student community. By leveraging a strategic marketing plan, the project emphasizes increasing engagement through targeted communication and community involvement.

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The project incorporates SMART objectives to ensure clarity and focus. These objectives include enhancing awareness of free sexual health services, increasing student participation in screenings, and fostering long-term engagement with wellness initiatives. Strategies such as social media campaigns on platforms like TikTok and Facebook, combined with on-campus events, were employed to connect with the student demographic effectively.

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Evaluation metrics were integrated into the plan to measure its success comprehensively. Surveys were conducted to gather feedback on student awareness and satisfaction, while digital analytics tracked engagement and participation rates. Additionally, monitoring patient volume provided insight into the tangible impact of the campaign. Contingency plans were also developed to address unforeseen challenges, such as shifts in student needs or external disruptions, ensuring adaptability and resilience.

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Through this project, IU Wellness demonstrates a commitment to improving student health outcomes by promoting vital services and fostering a supportive environment. The marketing plan not only highlights the importance of strategic planning and evaluation but also underscores the value of adaptability in achieving meaningful, long-term impact